The Safari Blue is the most popular excursion on Zanzibar Island. We refreshed her brand and gave her an updated look that captures The Safari Blue experience. We felt the best way to capture such a brilliant and fun-filled day was to grab a bunch of people and shoot, shoot, shoot. We went for a lifestyle approach to photography, hand-picked a diverse crew and coached them throughout a 5 day photo-shoot.
One issue the owner was experiencing is that the clients didn’t understand that Safari Blue is a 1 day excursion. To solve this, we documented ‘a day in a life’ using featured models as they went through a day of Safari Blue activities.
We also designed a custom website with lots of cool movement and parallax effects. We chose to showcase her crew who are an important part of The Safari Blue experience.