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I co-founded IDENTITY AFRICA, a full-service advertising agency in Kigali, Rwanda. Our primary focus was on delivering Social Marketing, IEC, and BCC materials. (IEC: Information, Education, and Communications and BCC: Behavior Change Communications) We managed five of the largest brands in Rwanda for PSI, the largest NGO in Rwanda. These included two condoms, malaria medication, birth control, and water treatment. Tens of millions a year were spent on marketing, blanketing the country.

CLICK HERE TO SEE MY SOCIAL MARKETING WORK IN AFRICA


About

WHAT I BRING TO YOUR PROJECT

After decades of work in design, marketing, and business, I bring much more to a website than the average web designer. I craft websites that are strategic, purpose-driven, and effective towards establishing a strong brand presence and achieving your marketing goals.

My past as a successful product developer, marketing manager, and entrepreneur informs the creative solutions I provide to my client’s problems.

I use analytical data and logical methods to communicate new ideas, execute many process-based projects and product management methodologies and define business goals based on rapidly changing business trends and expectations.

My ability to process information quickly, handle volumes of varied streams of data with ease, along with my people skills makes me a valuable asset in client support services and in managing relationships.

EXPERIENCE: WEB (13+ Years)

• Strategy

• Content Development

• Content Usability

• Information Architecture

• User Interface Design

• Web Team Management

“From strategy to launch, I can manage any size website project. Usability and brand integration are always prioritized.”

EXPERIENCE: BRANDING (20+ years)

(Includes brand-aligned collateral for both digital and print)

• Strategy

• Development

• Deployment

• Integration

• Management

“I create human-centered brands and media that speak in one voice across all audience touchpoints.”

FULL STACK CREATIVE SERVICES

(Able to deliver the following:)

BEHAVIOR CHANGE CAMPAIGNS

BRANDING

BRAND STRATEGY

BRAND MESSAGING

BRAND AUDITS

CAMPAIGNS

CAMPAIGN MESSAGING

CONTENT DEVELOPMENT

COPY WRITING

DIGITAL DESIGN

GRAPHIC DESIGN

HOLISTIC BRAND DEVELOPMENT

IDENTITY

INFORMATION ARCHIITECTURE

INTEGRATIVE BRANDING

MARKETING CAMPAIGNS

MARKETING COPY

MARKETING MATERIALS

MARKETING MESSAGING

PACKAGING

POINT OF SALE

PRINT DESIGN

PROJECT MANAGEMENT

SOCIAL CHANGE CAMPAIGNS

UI DESIGN

UX DESIGN

WEB DESIGN

WEBSITE AUDIT

LET'S CREATE SOMETHING TOGETHER

I'd love to help you create something amazing. Reach out and tell me about your vision.

hello@danbarlow.com

Or

+1 831 204 5566