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I co-founded IDENTITY AFRICA, a full-service advertising agency in Kigali, Rwanda. Our primary focus was on delivering Social Marketing, IEC, and BCC materials. (IEC: Information, Education, and Communications and BCC: Behavior Change Communications) We managed five of the largest brands in Rwanda for PSI, the largest NGO in Rwanda. These included two condoms, malaria medication, birth control, and water treatment. Tens of millions a year were spent on marketing, blanketing the country.

CLICK HERE TO SEE MY SOCIAL MARKETING WORK IN AFRICA


Branding

Strix.ie

CASE REVIEW

Identity system including logo, avatar, tagline, color scheme, and buzz phrases.

CASE TIMELINE

2018 – 2019 September

BRAND

strix.ie

Aire Cycle Gear

CASE REVIEW

Branding, tagline development (Love Every Ride), product-line naming (THE SACRED RIDE SERIES (based on company spiritual ethos) and color selection and naming (based on locations with awe-inspiring natural color schemes: Aurora Borealis, Namib Desert, and Bali Sunset).

CASE TIMELINE

2018 – 2019 September

BRAND

Aire

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Maru Maru Hotel & Lounge

CASE REVIEW

Branding and integrative marketing materials for a boutique hotel. This includes logo, identity, website, billboard, signage, brochure, menus, copywriting, advertisements, uniforms, flags, in-house signage, and forms. I also sourced printers and conducted press checks.

CASE TIMELINE

2018 – 2019 September

BRAND

Maru Maru Hotel & Lounge

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The Post Wine & Tapas Bar

CASE REVIEW

Roles: creative direction, graphic design, copywriting, illustration. Deliverables: branding, signage, menu, postcard, coasters, and matchboxes.

CASE TIMELINE

2018 – 2019 September

BRAND

The Post WIne & Tapas Bar

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Wegogo Travel

CASE REVIEW

Branding including company naming, tagline, color scheme, logo.

CASE TIMELINE

2018 – 2019 September

BRAND

Wegogo Travel

#whybigbro

CASE REVIEW

Branding including logo, illustration, and color scheme.

CASE TIMELINE

2018 – 2019 September

BRAND

#whybigbro

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Toro Tapas

CASE REVIEW

Branding including logo, illustration, and color scheme.

CASE TIMELINE

2018 – 2019 September

BRAND

Toro Tapas

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Oh-Lait

CASE REVIEW

Branding including logo, illustration, and color scheme.

CASE TIMELINE

2018 – 2019 September

BRAND

Happy Sheep Farm

#NETNOTDEADYET

CASE REVIEW

Full social change campaign development addressing the false barrier to belief: Net neutrality is dead. The goal is to reinvigorate the fight. Full campaign materials include branding, sticky hashtag naming, campaign messages, and marketing materials.

CASE TIMELINE

2018 – 2019 September

BRAND

#NETNOTDEADYET

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The Safari Blue

CASE REVIEW

Safari Blue is a tropical island water excursion. I was tasked with a rebrand and full integrative collateral design. This included a logo, brochure, booklets, website, flags, staff uniforms, copywriting, and print procurement.

CASE TIMELINE

2018 – 2019 September

BRAND

The Safari Blue

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Fastorder

CASE REVIEW

Logo, color scheme, and tagline.

CASE TIMELINE

2018 – 2019 September

BRAND

Fastorder

The Borlaug Institute

CASE REVIEW

Logo, color scheme, and tagline.

CASE TIMELINE

2018 – 2019 September

BRAND

The Borlaug Institute

Masaka Farms

CASE REVIEW

Masaka Farms produces a fine line of Italian cheeses and dairy products in Rwanda. Deliverables included: branding strategy, identity, tagline, story development, copywriting, packaging, signage, merchandising, recipes. Merchandising, Branding, Graphic Design, Tagline and Story Development, Copywriting, Recipes, Print Procurement.

CASE TIMELINE

2018 – 2019 September

BRAND

Masaka Farms

Moshi Moshi Ramen

CASE REVIEW

Company naming, branding, and packaging.

CASE TIMELINE

2018 – 2019 September

BRAND

Chiang Luen Foods

Kholle House Boutique Hotel

CASE REVIEW

Developed the branding, storyline, website, and all marketing materials

CASE TIMELINE

2018 – 2019 September

BRAND

Kholle House Boutique Hotel

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