Packaging

CASE REVIEW

Solution for the morning preparation with every guy’s first date in mind by creating a neat branding finding a self lenguage with the minimal elements possible. Taking care about everything goes right at that special day is the main goal and best briefing possible.

CASE REVIEW

We introduced studded condoms to the high-end market because of the stigma associated with the existing condom brand. It was an instant success and accompanied a rollout campaign including Rwanda’s 1st ever coin operated condom machine put into bars. We also supplied with them with bar mats, aprons, and T-shirts

CASE REVIEW

Our single piece, roll-fold packaging with picture codes (for those who could not read) was such a hit, it was adopted in 9 countries and picked up by the Clinton Foundation.

CASE REVIEW

We rebranded Sur Eau, a water treatment concentrate. We produced marketing materials including a new logo, bottle design, billboards, T-shirts, and radio spots.

We also introduced something never done before in Rwanda – instructional signage that was posted at each water gathering place in the country. ABS plastic is inexpensive, weather resistant and long lasting. Picture code instructions were used for those who were illiterate. The instructions were branded to promote the sale and usage of this low-cost, subsidized life saving product.

CASE REVIEW

Rwanda was generally not open to the use of birth control. Along with introducing over-the-counter birth control, we created many behavior change campaigns over the years to influence public opinion. Research results over the years revealed a significant increase in birth control use. National attitudinal shifts occurred as well. People were more open to have less children and all forms of birth control were less stigmatized.

CASE REVIEW

Every once in a while, our agency volunteered to help a small project who was unable to afford our services. Masaka Farms was a new income-generating project that introduced Italian cheeses to Rwanda and other dairy products to Rwanda. They grew quite large, employing many people.